Questions - Heart of All Polls
Although today's public opinion polls rest on a foundation of mathematical precision, they continue to be more art than science. The most difficult part of polling, it is widely agreed, comes in fashioning the questions to be asked. If the questions are bad, the survey results will be bad. No amount of tinkering with the sample can compensate for faulty questions. And the potential pitfalls with survey questions are legion.
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Avoiding problem questions
Types of questions
Closed-ended vs. Open-ended Questions
Intensity of feeling